All the Best Things in Your Business Take Time and Effort
All the best things are useless at first. You have to invest time and money before you get your return. And this is Lenny, he's my new dog. I've had him for a few weeks. Now he's a puppy, he's a chocolate labrador and he's very lovely as you can see and he's just know how to behave when he's sitting with me, he's a bit useless. He hasn't learned anything yet. He's just about learned to wee outside, he can sit but he's rubbish on the lead.
If you don't have the door open for him to go outside to pee, you might have an accident. He chews everything, chews my hand, I'm covered in scratches, my legs are covered in scratches from taking him for a swim. He tries to climb up me because he's a bit scared and he still chases the cap, we hate it. I'm confident though if we train him and we invest a bit of time and energy into looking after him and teaching him to walk, all that stuff, it'll turn into a lovely dog.
All the Best Things in Your Business Take Time and Effort
He's already a beautiful dog but it'll turn into a great dog, a great pet. And that same thing is true, that same sense is what I want to give you for the things you invest in your business, the things you buy if you like for your business where you acquire. The simplest and most obvious example is an apprentice. When you start an apprentice that don't know anything and you've got to invest lots of time and energy and effort into teaching them and training them so they become good tradespeople. Even when you hire new tradespeople who are experienced, they're going to take a bit of time to settle in.
They're going to take a bit of time to learn where everything is, to learn how you do everything in this business, to learn your systems and your structures. The ones you've built so that they are functioning and useful member of your team. And that's important that they follow your systems and structures and they don't just go out there and do everything their wa. That's how you stay a team and it can give your customers a consistent result irrespective of which tradesperson shows up to do a job. And the same is true with all the things that I do with my clients, all the systems and structures we've put in place. Some of them take a period of time.
Occasionally we get a quick win but mostly they take a period of investment and effort before you get your return. This is what I want you to remember because I think this is true for almost everything in business and I think we need to remind ourselves sometimes. We tend to go, we tend to want to make a decision, move on and start seeing the results. And the truth is you're not right. As an example, we built a website and we decided to build our website last October. We went to see our web people and talk to them and got our quote which was quite a lot.
There was a lot to do particularly if we wanted to keep all our SEO or as videos, all these videos. We saved up a couple of months and have the money and then we had to buy all a copy and go through all the process at choosing the design, writing the copy, getting some photographers in to do all those photoshoots and those video shoots with those clients. They kindly gave their time and energy, the testimonials, all that. And it was finally finished in about July.
Then we build the Big Numbers Workbook, and we started spending money on Facebook ads and I would say we started seeing growth in the number of enquiries coming through in September and October and now in November, we've seen the money coming through from the new clients that we've got because of this increased investment in our website. So we've spent a lot of money upwards of $25,000 we kept spending and it took a year before I saw money in the bank. So you need to think those types of scales I think.
Stuff takes time unless you're lucky, unless you've already got momentum happening. Starting a new thing from scratch is going to take months not weeks of time and energy investment from you. If you're doing the right stuff, you get the results but you'll take time and you need to keep going and you need to keep investing before you get your reward. And that's what I want you to take away from today. If you want me to help of course I can.
If you want help to know what the right things to be doing are, I can talk to you about that, you should book a 10-minute chat and we'll talk about if I was coaching you what would you spend time? We'll talk about your business bit, about my framework. I'll talk about which parts of it would be most useful for you now. You've been already for that, there's the next Tools Down Workshop as well. So there you go. Goodbye from me and from Lenny who's lying on the floor with his balls to the air.
0 Response to "All the Best Things in Your Business Take Time and Effort"
Post a Comment