How to be Successful in Business in 2020 | Most Important Tips

Currently, there is over 35 million businesses in the United States and I would say, from my personal opinion, that 99% of you are using Yelp Ineffectively. (electronic whirring) Make sure you hit that subscribe button down below, as well as ring that bell because that way you're notified when I start dropping more videos and dropping that hammer. All right, so that's a pretty bold statement for me to come out and say that 99% of the 35 million small businesses out there are using Yelp ineffectively. I get it. I have been studying the Yelp platform since 2010.

Ever since I got out of the Navy, after serving over a decade to admirals and captains of warships, and I purchased my first franchise. I had to figure out the platform for myself, for the success of my family, because I won't do in-home mailers. Because I think it's a waste of money for the industry that I was in. Granted, for some, it works. It gets a lot business. It gets people. But I don't really enjoy junk mail. I would rather go where the people are. And currently, on Yelp, there is over 100 million people a month on the platform. And here's the thing, where I enjoy working with people, one on one, I mean I've been a rotarian ever since I got out of the military in 2010.

How to be Successful in Business in 2020 | Most Important Tips


Through the years, I've been a BNI member, Business Networking International member during that time. And as of recently, I am a strong leader in our local BNI Gold Country region. My focus is the business owner. My focus is the business owner because you're the one that wakes up every day who wants to make the world a better place. Who's thinking about your business when your eyes open after sleep. And you're the individual who's thinking about your business right before you pass out and go to sleep. You're underserved and I am here to offer knowledge and insight. Because I am tired of hearing these guys right up here, ping, ping, ping, ping. All of 'em.

Complaining about how Yelp is a scam. How Yelp is hurting their business. Well I've looked at their profiles, I've found these individuals, I've looked at their profiles. And even then, as they're saying that Yelp doesn't work, it's because, as I say in the rest of these videos and what you'll always hear me say, I don't care about the ads. What I care about is your profile. Because Yelp is the number one online directory in the United States. And as a result, people use it, I would say probably about 80% of the people that use Yelp use it as a research tool only, rarely leaving a review unless of course they've had such a horrible experience, or, that they've had such over the top an experience at a location or at a business.


See, Yelp's number one focus is the consumer. Because they want to make sure that they have people on the platform so then that way they can insure that they have somebody to provide a product for. I mean, you have to have that. Where, when it comes to the businesses, they know that they have a connection that they have to maintain and make with them to insure that they buy ads and the products that they offer because they're the ones that keep the lights on. So through all of that, from my experience, from my insight, and my desire to see the business community thrive, I am here to deliver my insights and my knowledge for your success.

Because I want you to be successful. Because when the economy is great and booming like it is, as we're going into 2020, people are back to work. The Latino, the Hispanic, the Asian, the female community are all working at unprecedented levels. The unemployment rate is the lowest its been in 50 years. The stock market is through the roof. In 2020, we're celebrating the 100th anniversary of women being able to vote. There's amazing things that are coming. And people still remember the economic crap that all the bankers put us through during the last recession, when they screwed everybody over. And so now as a result, people are more scrupulous than ever with how they're going to spend their household income.

The other major component is that people as a whole are now protected on the Yelp platform. Congress has come out and said that online reviews are now protected and so that there can't be any backlash. So the major component is is that, I'm here and I'm ready to transfer my knowledge. I'm here and I'm ready to help you have the best experience possible as we all travel on spaceship Earth around the sun. Because the highest form and the highest use of my time is to help others have an enjoyable time as they go around the sun. So, I challenge you to watch these videos, to gain some insights, to really fully understand what Yelp is.

To have some full, hard-hitting metrics as to what Yelp is, so then that way you can be successful for your business, for your family, and for your kids, and the generations of people that are gonna come behind you from the work that you do now. Because that's really what it all comes down to is how I'm serving humanity is by helping you with my knowledge and insights. And you serve humanity through whatever business form that you have and that you've chosen for your profession. Entrepreneurs, there's a lot of, everyone says that they're an entrepreneur, right?

But at the same time, the business owner with that brick and mortar, or that plumber who's getting up every day, or that junk hauler who's getting up every day and making something happen out of nothing deserves a fair shot. And they deserve to really have concrete insights on how to make things successful for their business. Because that's really all they want. They just want to be successful. Nobody wakes up and says, "Hey, I'm gonna be a dirt bag today and I'm gonna screw this customer over." No.

That's not what people do. And if you do that, I challenge you on your morals and your scruples and everything else because it's gonna catch up to you in the end. So, like I said, we've got three very strong, hard-hitting videos that we've been, that are in this playlist. The first one is, why Yelp is so important for your business. Working with local sales versus an advertising partner, like myself. And then, what a Yelp advertising partner is, and the benefits of working with them. So, I challenge you to get through all of these videos.

There's some great knowledge. As the weeks pass, I'm gonna be dropping more and more knowledge so that's why I said, hit that subscribe button down below, hit that bell. Make sure you're notified. And if you really truly want to grow your business, I've got the people. I've got 100 million people on the Yelp platform. And I want to show you how to attract them to your business. So then that way you can serve them with your highest and best good to be successful.

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